Free newsletter from Logan Lapierre
I went from homeless in an ice-cold Canadian winter to living in Mexico, running a successful freelance business, coaching inside the world's #1 mastermind for creative strategists, training like a natural bodybuilder, and never missing a day with my wife and daughter.
Every week I show you exactly how I balance it all. Plus I break down at least one winning ad that's crushing it in the space, so you can use it for your own brand or your clients. And the lessons I've learned going from the bottom to where I am now.
Free. One email a week. Leave whenever you want.
In 2019 and 2020 I was homeless more than once in the span of a few months.
Sleeping on the change-room floor of a gym in the middle of a Canadian winter. Once for a night in a foreign country, walking the streets until the sun came up.
Sleeping in a borrowed car behind a grocery store, with two lines left on the gas gauge and a crowbar next to me, because drug deals were happening right behind me. I was scared.
One backpack. One laptop. One phone.
Today I live in the south of Mexico with my wife and our daughter.
I run a successful freelance business. I coach the strategists behind some of the biggest brands online. I train and eat like a natural bodybuilder again. I spend time with my daughter every single day. I take every weekend off. Most nights I get seven hours of sleep.
The question I get asked more than any other: how on earth do you balance it all?
So every week, I show you.
Logan
Every week you get
- How I balanced it this week. The business, the coaching, the gym, my marriage, my daughter. What worked, what broke, what I'd do differently.
- At least one winning ad, broken down. An ad that's crushing it in the space right now, why it works, and how to use it for your own brand or your clients.
- The lessons I've learned going from the bottom to now. As a father, a businessman, a husband, and a man striving for self-actualization.
Who it's for
Ambitious people who want more out of life. More abundance, more freedom, more time with the people they love, and a body and mind that keep up. Especially creative strategists, copywriters, freelancers and founders who want to build something real without losing the people at home, their health or their integrity.
Who's writing
I'm Logan Lapierre. Creative strategist and copywriter for 8 and 9 figure DTC brands, 12+ years in marketing and sales.
Creative strategy coach inside Copy Dojo, the world's #1 mastermind for creative strategists, home of top strategists at Ryze, Resilia, Rosabella, IM8 and more.
Ran my own marketing agency with a team of about 15 people for 3 years.
Featured in the Daily Mail for my early success as a freelancer.
Husband, present dad, still learning and growing.
Who I've worked with
- A 6x Mr. Olympia World Champion featured on 50 magazine covers.
- A 3x World Champion muscle model and Olympian.
- The founder of the largest B2C sales training company in the world.
- A CEO recognized by former President Obama as a top 100 White House entrepreneur under 30.
- The president of a 9-figure mushroom coffee company.
- A creator with over 7 million YouTube subscribers who's been featured in Men's Health.
- A 9-figure health tech giant.
- Brands that are arguably among the most swiped in the game.
- And someone who coaches a community owned by a person who counts Forbes as a consulting client and writes ads for the Super Bowl.
People at the absolute top of their field.
Apply to join
I read every application. Tell me what you're interested in, so what I share is actually useful to you.
Free. One email a week. Leave whenever you want.