Who is Logan Lapierre?
Since 2019, he’s worked as a Direct Response Copywriter, Email & Creative Strategist for Health Industry Celebrities & 7-9 Figure Brands, with over 12 years of professional experience in the Health, Wellness & Fitness space.
His work spans both creator-led businesses and ecommerce brands, including:– DY Nutrition & Academy, owned by 6X Mr. Olympia Dorian Yates– 9-Figure Hume Health– The Millionaire Mentor brand with over 10M Instagram followers– Built With Science, owned by Jeremy Ethier with 7M+ YouTube subscribers– Jeremy Miner, founder of the largest B2C sales training company in the world– Jason Capital, recognized as a Top 100 White House Entrepreneur by President Obama– Nubest Nutrition– Omni Creatine– and others in wellness, supplements, and personal development.His past and current clients collectively reach over 40M email subscribers and followers.He’s written control VSLs, created winning ads, and rebuilt his life from homelessness in the middle of a Canadian winter to living in Mexico, funded by the results he’s delivered for his clients.Some of the results he’s generated include:• $440K+ from 2 VSLs, 800K+ followers, and a 2.5K email list for a health and fitness coach• $400K in 2 years from 1 funnel, 200K+ followers, and fewer than 3K email subscribers for a health and fitness coach• Wrote an email sequence for Jeremy Miner’s 5-day live event, contributing to over $1.1M in sales• Generated a 12x ROAS on a Meta campaign for Dorian Yates, 6x Mr. Olympia and founder of DY Nutrition and DY Academy• Helped drive a rapid BWS Protein sellout for Built With Science, founded by Jeremy Ethier, who has 7.2M YouTube subscribers• $137K in 180 days from fewer than 10K IG followers and a 2K email list for a health and fitness coach• $62K in 10 days from a 1K email list and 3K followers for a men’s personal development coach• $50K in 6 weeks from 1 VSL, 216K followers, and a sub-5K email list for a health and fitness coach• Doubled recurring revenue in 60 days for a LinkedIn lead gen agency• Won 2 cold traffic ad-writing competitions hosted by Jason Capital, outperforming 66 copywriters and strategists• Created 2 control Reel ads for Emphasis Studios that ran for months in a highly skeptical niche
He’s also invested heavily in coaching, mentorship, and courses, learning from world-class online marketers like Alen Sultanic, Dan Kennedy, Jason Capital, Mac Attram, T. Harv Eker, Dan Lok, Craig Ballantyne, and Matthew Volkwyn, current owner of Copywriting.org, who generated millions in ARR for Dan Lok.He’s also a husband and dad. His family comes first, and outside of work, he’s into fitness, philosophy, and building a good life.With 12+ years in high-stakes communication, 3,000+ hours coaching fitness and nutrition, and provincial-level bodybuilding experience, Logan brings relentless discipline to everything he does. Homelessness on the ice-cold streets of Canada forged a rare level of focus, resilience, and creative problem solving that he now channels into his business from his home in sunny Mexico with his wife and daughter.
Logan & His Clients Are Seen On
Client Testimonials
Jason Capital
Recognized as a Top 100 Entrepreneur by USA President Obama. Featured in Forbes, Money Magazine, CNBC, TIME & Entrepreneur.
“If you’re considering hiring Logan, I say go for it. I won’t bore you with who I am or what I’ve done. Just know that I’ve spent 14 years making cold traffic profitably convert and am approaching $100M in personal sales.Now about Logan.. recently, 66 performance marketers applied for a position with me - Logan was one of them.Tons of highly skilled proven marketers who’ve worked for massive names such as Mindvalley which left me with the tough decision of “who do I hire?”. I chose 11 of them to do a test project for me. After the test, I decided to hire Logan on retainer because of his results in the toughest place to get customers, cold traffic. I then did another test project 2 months later just for fun with about the same amount of marketers, Logan came in 1st place.Outside of just his results, I can vouch for Logan as a person because I’ve spent 40+ hours with him face-to-face in California. He slept on a bus station bench the night before I invited him to spend 1-1 time with me in California. Now he's made his clients millions of dollars. He’s got heart, integrity, commitment, work ethic & loyalty.In my experience, he’s a valuable addition for any business he chooses to partner with.”
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Dorian Yates
6x Mr.Olympia World Champion. Joe Rogan Experience Guest. Featured on 50+ Magazine Covers
AJ Ellison
3x World Champion. Worlds #1 Fitness Coach For Dads in Business. Featured on 4 Magazine Covers
Conor Paulsen
President of UpTown Creation, serving The Tony Robbins Foundation Speakers and multi–9-figure tech giant ClickUp.
“We doubled our recurring revenue in the first 60 days of working with Logan. One of the biggest aspects in business was being able to give up that control. He perfectly reflects how we're authentic and how we communicate.”
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Chelsea Hardin
Miss Hawaii USA & Miss USA RU
Marco Jimenez
Founder & Owner of 2 Businesses
Mr. Wycked Shaun
Founder & Owner of Multiple Businesses
Max Philisaire
Entrepreneur & Motivational Speaker
Benedict Ang
National MMA Champion & Entrepreneur
